Jobs, PMI & Business Booming, Consumer Confidence, Poverty Rate Down, 5.16%, and the YOLO Economy

The First Section:  The Numbers

  • U.S. jobless claims ticked down even more last week to 197,000.  This was below the revised 198,000 reported the previous week.

    • 1,720,000 are still claiming unemployment benefits.

    • It’s still a pretty good jobs market; no reason for the Fed to not continue raising rates.

  • The S&P Global Flash U.S. Composite Purchasing Managers Index – a survey of service companies and manufacturers – rose to 58.4.  Frequent readers will know that anything over 50 indicates expansion.

    • Last month it was 56.

    • Price increases continue to be problematic, but per the Chief Economist at S&P:

      • U.S. business continues to boom with output growing at the fastest rate for over five years in September.

      • Hmm.  Not seeing that in the news.

  • Finally, the U. of Michigan Consumer Confidence Survey. 

    • Yeah, it’s low.  48.1, down from 51.7 last month and 55.1 a year ago.

    • What are the drivers?  Everything.

      • Future personal finances

      • Consumer prices

      • Gas prices

    • Maybe I should have mentioned this part first.  Moving on… 

Headline:  U.S. Incomes Hit High as Poverty Falls

  • For real.  Median household inflation-adjusted income increased 2.6% in 2025 to $87,460.  Nice.

    • Women’s earnings grew faster than men’s.  Women now earn 84% as much as their male counterparts, up from 81%.

      • Up is good.  That’ll keep going up as couples have more pets, er, fur babies, and fewer kids.

    • All races experienced income growth, and…

  • The poverty rate fell from 10.7% to 10.2%.

    • That still leaves 34,500,000 people living below the poverty line, which is down from 36,000,000.

    • The poverty threshold was $32,970, and the 10.2% rate is one of the lowest levels ever recorded.

    • The child poverty rate fell to 13.4%.

      • That means that 1 in 7 children live in households officially classified as poor.  Support those charities, please.

  • 2025 was a year of improving real purchasing power – incomes grew faster than inflation.

    • But it tended to be along the K Economy we keep talking about.  Folks with higher incomes had a higher percentage income increase than folks on the lower end.

      • There was still an increase in real income, just not as much. 

The 10-Year Treasury hits 5.16%

  • Kiplinger reports that one of the reasons behind the run-up in Treasury yields is a lack of foreign buyers.

    • More appropriately, competing investments.

  • Historically, foreign banks and investors typically purchased one-third of newly issued Treasury debt. 33%.  That has dropped.

    • They account for just 3% of purchases.

  • A competing product is corporate bonds issued by tech giants financing data centers; those bonds can have better yields.

  • Additionally, Japanese investors have turned to their domestic government bonds, whose yields have also gotten more appealing. 

The YOLO/FOMO Economy

  • Many economists have called this economy the K economy. 

    • That’s when one person tells you the economy is doing well and another person tells you it's not; they may both be right. That's the essence of the K-shaped economy—a wealthier/upper income America is riding the upper arm of the K, while another is stuck on the lower arm.

    • The Boomers are generally attributed to the upper arm.

  • I have a corollary to that:  the YOLO economy.  As in, You Only Live Once.  Or FOMO.  Fear Of Missing Out.

  • The spending is still there – see Retail Sales results in previous Reports, and just try to buy a ticket on StubHub or any other secondary market site and it won’t be near the face value of the original ticket.  Like the Dodgers.  Or USC vs. Oregon.

    • And social media is all about the experience.

    • Exhibit 1 was the Taylor Swift Eras Tour in 2025.  Then World Cup tickets were Exhibit 2 this year.  And we’re starting to see some of the prices for the 2028 Olympics.

  • If you are spending on experiences, Starbucks, DoorDash or tattoos, you won’t be saving to buy a house, or pretty much any other big-ticket item.  But you will spend to take that once-in-a-lifetime experience to Thailand, where you can get a sleeve done super cheap!  YOLO!!!!

    • Or use your Amex Platinum points. 

I saw a posting on LinkedIn, lamenting the cost of going to a movie at an IMAX theatre and how the costs were so clearly out of hand, with the ticket costing $24.90.  So I did an exercise. 

A movie ticket in Los Angeles in 1984 was $5; that’s not research, that’s memory.  IMAX has a premium of 25% to 100% over a regular movie ticket, so let's call it 50%.  So, if IMAX was around in 1984 (which it was, but very limited), it would cost $7.50.  Adjusting for annual inflation of 2.82%, or a cumulative effect of 221.38%, that brings the ticket price to $24.10.  Not that far off, so is there really something to complain about? 

In 1984, the Westwood Village Theatre held about 1500 and it was always a challenge to look between the heads in front of you.  You now have stadium seating, reclining chairs, and you don't get in line 3 hours before the movie starts.  You can buy your ticket a week ahead and pick your seat.  That was, after all, the reason you got in line early.  And I still remember when they introduced THX. 

And you can choose not to see the movie in IMAX. 

The problem is, if you are of a certain age like me, you still think $5 is worth $5 when, in fact, it's now $20.  That's Boomer Syndrome.  My wife and I don’t do IMAX, we bring in M&M peanuts, split a small popcorn and have water. Because we're Boomers.  Get off my lawn!! 

My son gets married this weekend and so I may, or may not, have a Report ready for you on Monday.  Regardless, the weather forecast for So Cal is awesome for this weekend. 

Q4 starts this week, so unless you have a wedding to be at, you should be assessing your progress toward your goals. 

As my millennial friends say, “Keep swimming!”

Previous
Previous

Consumer Confidence, Jobs, Spending, What's a Waabi, and Headlines

Next
Next

Manufacturing Survey, Retail Sales, Jobs, Rates, AI, Headlines, and Shameless Plugs